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One manufacturer thought he had found a new marketing trick and advertised food supplements with the promise that they would provide protection against infection with the coronavirus.
This is of course not only gross nonsense, but a clear violation of the Health Claims Regulation (Regulation (EC) No. 1924/2006), according to which health claims on foods and food supplements are only permissible on the basis of reliable scientific studies and after registration and recognition of a corresponding statement by the European Commission. In the most recent case, the impudent advertising slogan of a Berlin "superfood" supplier was justifiably admonished.
Before you get into trouble and incur serious penalties with an overly brash advertising slogan, you should know that our AGROLAB food chemists, as part of the nutritional value analysis and labelling tests that we perform for you as a routine service, always make sure that they do not come into conflict with the above-mentioned regulation.
In particularly tricky cases, we even enlist the support of proven food law experts. Safe is safe and always cheaper than having to pay warning notices and court costs for all too frivolous advertising slogans.
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Author: Dr. Frank Mörsberger
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